It requires close relationships with all members of the immediate team, effective liaison with other BBC America departments, and a thorough understanding of all the normal functions of an on air team in order to ensure smooth running of systems and facilitation of promo deliverables. The Creative Director will make suggestions to the General Manager regarding form and content of all promo elements. The writer-producer element of this job needs finely developed creative and communications skills to appeal to the viewer demographic and reinforce the channel brand.